Privacy Policy

What Data We Collect

Depending on how you use our site, we may collect some or all of the following data:

For Registered Account Holders

• Your name
• Business or company name and job title
• Contact details such as email address, postal address, and telephone number
• Demographic details such as postcode
• System information (IP address, browser type and version, operating system)
• Information about your activity on our website (pages visited, time spent, clicks, etc.)

For Website Visitors (without an account)

• System information (IP address, browser type and version, operating system)
• Information about your activity on our website

How We Use Your Data

We process personal data for the following purposes:

• To manage your trade account and process your orders.
• To communicate with you about your orders, enquiries, or account.
• To provide and improve our products, services, and website experience.
• To send marketing communications (only where you have consented).
• For internal record keeping, analytics, and website performance monitoring.
• To comply with legal and regulatory obligations.

Legal Basis for Processing

We process your personal data under the following legal bases:

• Contractual necessity – to provide goods and services you have requested.
• Legitimate interest – to manage our business relationships, improve our website, and prevent fraud.
• Consent – where you have opted in to receive marketing communications.
• Legal obligation – to comply with tax, accounting, and business laws.

Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected.

• Account information is retained while your account remains active, or as required for legal or accounting purposes.
• Website analytics data (such as Google Analytics) is kept for up to 2 years for trend analysis and continuous improvement.
• Server logs are stored for up to 14 days for security and troubleshooting purposes, with backup logs retained for no more than 3 years.
• Where we are involved in a legal claim or dispute, we may retain data until such matter is resolved.

Cookies

Like many websites, we use cookies and similar technologies to improve your browsing experience, remember your preferences, and analyse website performance. Cookies are small text files placed on your device that help our website function correctly.

Before cookies are placed on your device, you will be asked to provide consent via a cookie banner. You can withdraw consent or change cookie settings at any time via your browser.

Types of Cookies We Use

• Strictly Necessary Cookies: Essential for website functionality (e.g. maintaining your shopping cart or login session).
• Performance Cookies: Collect anonymous data about site usage to help us improve performance (e.g. Google Analytics).
• Functionality Cookies: Remember your preferences such as language or region.
• Advertising Cookies: Used to deliver relevant promotions or remarketing campaigns.

Examples of Cookies Used

• CFID / CFTOKEN: Maintain session and login status.
• COOKIEMSG: Stores your consent response to our cookie notice.
• Google Analytics: Tracks anonymous usage data (more info).
• Hotjar: Analyses visitor interactions to improve user experience (more info).

Data Security

We implement appropriate technical and organisational measures to safeguard your data, including secure servers, encrypted communications, and limited access to personal data. However, no online system is completely secure, and you provide data at your own risk.

Your Data Protection Rights

You have the following rights under UK GDPR:

• The right to access the personal data we hold about you.
• The right to correct or update inaccurate or incomplete data.
• The right to request deletion of your data (“right to be forgotten”).
• The right to object to processing or request restriction of processing.
• The right to data portability.
• The right to withdraw consent (where processing is based on consent).

To exercise your rights, please contact us at info@euroartuk.com.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, for example to reflect changes in law or business practices. The updated version will always be available on our website, and we recommend reviewing it periodically.

Last updated: November 2025